Supercharged Commerce


Posted by CTI Digital

Event info
27 Feb 2018
North West
UK Fast Campus, Archway, Birley Fields, Manchester M15 5QJ

Supercharged Commerce

A one-day seminar on the 27th February 2018 that will provide YOU with an implementable strategy to acquire, retain and convert more customers to your online store.

Throughout the day we will show you live examples of how merchants can increase their lifetime customer value by leveraging modern technologies for personalisation, remarketing, content automation and conversion optimisation. There will be talks, open discussion, and fireside chats from CTI Digital, Nosto, Dotmailer, Klevu and Yopto along with some feature announcements that are in the pipeline for 2018.

Best for: Any business that wants to get serious about innovating and pushing the boundaries of what‘s possible in an E-Commerce store in 2018.

The seminar will open at 12:30 for ticket holders only, talks will begin at 1 pm carrying on until around 4 pm. A bar and food will be provided during breaks and after the seminar where networking sessions will be available. We will also be available during this time to get into detail about what’s expected to stay ahead of the curve in 2018.

If you'd like to know more about the event before clicking attending please get in touch with CTI Digital at marketing@ctidigital.com.


12:30 - Registration

Come grab your lanyard and network with your peers over refreshments.

13:00 - Welcome Address

By sponsor UKFast

13:10 - Supercharged Commerce

Opening address from CTI Digital discussing the current E-Commerce landscape and trends for 2018.

13:30 - Personalisation: Thinking outside the in(box) - Nosto

This talk provides insights and actions aimed at joining the dots between email and on-site personalisation, brought to you by Nosto. Learn to leverage 1-to-1 personalisation strategically across facebook, on-site and email with Nosto.

13:45 - Hitting the Mark - Dotmailer

Best practice, examples & insights from 100 top brands’ email marketing. Plus the huge revenue opportunity being missed by 60% of retailers.

14:00 - 10 Things Your Customers Hate About You - Yotpo

We used machine learning and AI to look at everything E-Commerce shoppers have said over the past year, and learned some surprising things about your customers. This talk focuses on the important conclusions we learned about shoppers and actionable ways to address them.

14:15 - Introduction to modern-day eCommerce search

This talk focuses on the optimization of an E-Commerce search function. With insights into the current best practice in E-Commerce site search, covering machine learning, merchandising, the mobile experience and how to assess the value of search.

14:30 - Coffee & Networking

A short coffee & refreshment break. Our partners will also be on hand to answer and one-to-one questions.

14:45 - Intention-optimized Google Shopping Ads

Mobile traffic now accounts for half of all E-Commerce traffic but marketers are finding smartphone traffic only converts at around half the rate of desktop traffic - so what gives? This talk aims to shed light on how users intention can vary greatly based on where they are on the customer journey, and how shopping campaigns can be optimised to reflect this.

15:00 - Fireside Chat

Our panel of experts come together to answer the latest burning questions in commerce; from GDPR compliance to conversational commerce.

15:20 - Bringing it all together

Final thoughts from CTI Digital

15:35 - Drinks and Networking

16:30 - Event Close

Sign up for free - https://www.eventbrite.com/e/cti-digital-partners-present-supercharged-commerce-registration-42416125774?aff=CTIDigital

Event speakers

CTI Digital





Location information

UK Fast Campus, Archway, Birley Fields, Manchester M15 5QJ

CTI Digital
Posted by CTI Digital

We are an award winning Open Source web development & full service digital marketing agency with offices in Manchester & London. CREATIVITY · TECHNOLOGY · INNOVATION We are CTI Digital, part of global marketing services provider Paperhat Group, and one of the UK’s leading full service digital agencies with a growing team of over 60 talented and creative individuals. Established in 2003 by Nick Rhind, we have gained an enviable reputation as an industry leader through our commitment to quality, our focus on technology and our ability to build long lasting relationships with our clients. We have a wealth of experience providing award winning, innovative, enterprise level web based solutions for a diverse range of clients, from public sector organisations such as the Greater London Authority, to online retailers such as The Protein Works. Specialising in open source web technologies such as Drupal, Magento, Umbraco, and Shopify we aim to work with you to identify the best technology that meets the needs of your business and exceeds your expectations. Whether they involve building content management systems, ecommerce platforms, bespoke applications and other integrated solutions. Our dedicated marketing team also offer a range of solutions to help drive more, relevant traffic to your website, engage with your customers across all channels to increase conversions, enhance your visibility and ultimately, drive sales. When it comes to design, we have a team of specialist creative designers who approach every brief with a fresh outlook and will work with you to create an end product that is outstanding in every way. Like what you see? Call us on 0161 826 3578 or email at hello@ctidigital.com

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