BIMA Roundtable | Balancing Creativity and Profitability - It's not a zero sum game.


Posted by BIMA

Event info
24 Oct 2018
The Club at The Ivy, 9 West St, WC2H 9NE, London, United Kingdom

Join our lively discussion to tackle a topic that is top of mind for agency leaders around the globe.

Our line-up includes a forward-thinking cross-section of shops to debate what it takes to thrive in today’s environment that demands greater levels of creativity and innovation without crippling margins. Gone are the days that creativity and profitability were combating forces that resulted in disruptions to projects, resources and the bottom line. It doesn’t have to be a zero sum game.

It’s the perfect opportunity to pop your questions and share your experiences and ideas with your peers. From an operations perspective, the quest for greater efficiency, making every minute billable and eliminating those mundane, repetitive administrative tasks are a few ways to improve margins. On the technology side, how do you eliminate the costs for multiple systems in siloed departments?

This promises to be a lively session on what’s probably one of the biggest, on-going debates inside agencies.

The event is open to Finance Directors, Creative Directors and Operations Directors at BIMA member organisations.

If you are not BIMA Member and would like to come along, please email davidbutcher@bima.co.uk.


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Posted by BIMA

BIMA is Britain’s digital community. Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy. Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do. Everything we do embodies our values of innovation, enabling community, celebrating individuals and embedding diversity into our digital ecosystem. BIMA is run by the industry, for the industry. Our independence and not-for-profit status means everything we do is for the good of our members and the industry, and it gives Government and the media confidence in our integrity. We were founded in 1985 and are proud that we were the first digital industry body anywhere in the world.

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