BIMA South Brighton : The Future of Publishing

Posted by BIMA

Event info
25 Apr 2019
South East
Pragmatic, Chandos House, 2nd Floor 26 North Street, Brighton BN1 1EB
Full Price
£ 5

Join BIMA South Brighton on Thursday 25th April

Hear from Holly Hall, MD of BIMA and guest speakers Gina Roughan, Content Services at award winning customer experience digital agency Zone, a Cognizant Digital Business and from Contented Brothers, Tom Hall, founder (and brother) Tom works on creating content strategy for their clients. 

Gina will be speaking about ‘The future of publishing: Why the fragmentation of audiences & channels in today’s digital world does NOT require more content/more noise; just better targeted, more nuanced versions of content, to meet specific audience needs as part of a premium customer experience’.

Tom will be bringing his angle on content production, which will hopefully spark an interesting conversation at the event between the speakers.  

You'll also hear from our hosts, Pragmatic Agency - Simon Cooke, Commerical Director, Pragmatic

This event is free to BIMA members, £5 to non-members. We would love you to join us! If you have any questions, please get in touch with jan@bima.co.uk

Event speakers

Simon Cooke from Pragmatic is a Design, Digital Marketing and Sales specialist with over 20 years of industry experience, having previously co-owned a creative agency, which merged with Pragmatic in 2016. Nowadays, Simon heads up the Commercial Department at Pragmatic, he's also a jury member of the Automattic Design Awards and co-creator of PACE, a marketing technology conference held in London.

Simon Cooke, Pragmatic Agency

Joining Simon will be our guest speaker Gina Roughan, Director of Content Services for  award-winning customer experience digital agency Zone (a Cognizant Digital agency)  Gina leads on new content services practice across Zone/Cognizant working with both customers and clients to define effective content strategies, quality guidelines, optimisation & measurement frameworks and effective onshore and offshore production processes, all in the name of effective multi-channel CX. 

Gina Roughan, Director Content Services Zone / Cognizant

Tom Hall, Founder, Contented Brothers

Tom’s role started in 1979 when his brother was born. He quickly realised that Birdie was a creative genius and decided to stick close by 31 years later they finally started Contented Brothers. In between Tom spent a lot of time in higher education culminating in an (unfinished) PhD on early Tudor dietary guides. After that he was co-founder of t5m, an online television network that produced 100s of hours of celebrity and event focused branded content.

At Contented Brothers his work with clients centres on content strategy, maintaining a focus on the creation of effective and purposeful content.

Location information


Chandos House 2nd Floor

26 North Street



Posted by BIMA

BIMA is Britain’s digital community. Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy. Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do. Everything we do embodies our values of innovation, enabling community, celebrating individuals and embedding diversity into our digital ecosystem. BIMA is run by the industry, for the industry. Our independence and not-for-profit status means everything we do is for the good of our members and the industry, and it gives Government and the media confidence in our integrity. We were founded in 1985 and are proud that we were the first digital industry body anywhere in the world.

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