Hootsuite Social Breakfast | The Future of Customer Engagement


Posted by BIMA

Event info
17 Oct 2019
Postal Museum 15-20 Phoenix Place London WC1X 0DA

The Future of Customer Engagement

The value of social media has extended beyond the marketing department and now sits as a central part of the customer and employee experience. This means innovation on social is no longer optional. It’s expected by customers, employees, and shareholders.

Join inspiring brands and the industry’s brightest experts for a look at the future of organisations, using new innovations to unify the customer experience and accelerate company growth.

Topics for the morning:

Embedding social into the customer mindset and employee voices throughout the organisation, building a social company culture for long-term growth and market leadership.

Activating new advocates, refocusing your metrics, and connecting social tactics to the broader purpose of your company.

How to use measure both customer and business outcomes helping you strike the right balance between short-term revenue-driven gains and long-term brand building measures.

Innovation with customer insights, using social’s unique strength in adding emotional data into the customer and employee experience.

This breakfast is aimed at Senior Marketers, Head of Marketing and above

Event speakers

Penny Wilson, CMO at Hootsuite



Posted by BIMA

BIMA is Britain’s digital community. Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy. Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do. Everything we do embodies our values of innovation, enabling community, celebrating individuals and embedding diversity into our digital ecosystem. BIMA is run by the industry, for the industry. Our independence and not-for-profit status means everything we do is for the good of our members and the industry, and it gives Government and the media confidence in our integrity. We were founded in 1985 and are proud that we were the first digital industry body anywhere in the world.

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