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Strategy

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Digital Transformation: what could possibly go wrong?
By Simon Norris, 14 Mar 2017
Digital transformation holds the promise of revolutionising business, society and the way we live. Yet, how many companies make the correct investments to capitalise on the opportunity and positively transform their customer's experience? The ...
Tech Entrepreneurship - Start, Grow, Sell (Edinburgh, 11th May)
By Andrew Doyle, 17 May 2017
This was my first ever BIMA breakfast, and “wow” what an introduction. The bacon rolls were fantastic… … but what followed was a genuinely engaging and insightful discussion. The panel was vastly experienced and the audience eager ...
Structured Growth: learning from industry leaders
By Tiffany St James, 23 Mar 2017
One of the recurring themes that comes up time and time again at our BIMA Directors' Dinners is the flood of questions and peer-to-peer advice on agency growth. Whilst there are many tomes written both on and offline on this I wanted ...
Meet SU
By Pete Trainor, 21 May 2017

Latest in Strategy

Meet SU
By Pete Trainor, 21 May 2017
Tech Entrepreneurship - Start, Grow, Sell (Edinburgh, 11th May)
By Andrew Doyle, 17 May 2017
This was my first ever BIMA breakfast, and “wow” what an introduction. The bacon rolls were fantastic… … but what followed was a genuinely engaging and insightful discussion. The panel was vastly experienced and the audience eager ...
Structured Growth: learning from industry leaders
By Tiffany St James, 23 Mar 2017
One of the recurring themes that comes up time and time again at our BIMA Directors' Dinners is the flood of questions and peer-to-peer advice on agency growth. Whilst there are many tomes written both on and offline on this I wanted ...
Digital Transformation: what could possibly go wrong?
By Simon Norris, 14 Mar 2017
Digital transformation holds the promise of revolutionising business, society and the way we live. Yet, how many companies make the correct investments to capitalise on the opportunity and positively transform their customer's experience? The ...
What's the impact of Brexit and Trump?
By Kerry O'Connor, 06 Dec 2016
INTERNATIONAL DEVELOPMENT – OPPORTUNITY OR THREAT? There is more talk than ever before about ‘international' within the creative community. Brexit prompted discussion and concerns on the future challenges in Europe and ...
Digital transformation strategy: What is it and how do you get one?
By Marcus Taylor, 20 Jun 2016
What is a digital transformation strategy? Plenty of businessthinkthat having adigital transformation strategymeans usingmore technology. But it's about understanding shifting customer behaviours. Marketers need to embrace digital ...

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