Tiffany St James

CEO, Transmute Worldwide


Tiffany is the BIMA Group Chair of Universities - enabling better engagement between Digital Industry, Academia and Government to help ensure graduates have better opportunities to work within Digital Industry and Digital Industry has better access to emerging talent. Tiffany is a C-suite digital strategist advising large national businesses, governments and global businesses embed better digital capability. Her management consultancy Transmute helps leaders embed digital change programmes, maps digital capability, builds corporate universities and embed stronger professional capability. Clients include: BBC, Big Lottery Fund, Channel 4, HP, Google, The Guardian, Microsoft, National Trust, Norton Rose Fulbright, TalkTalk, The Telegraph, UK Government, Viacom. Tiffany previously held the post of Head of Social Media for UK Government and Director of Comms for Directgov she launched working with Cabinet Office and Sir Tim Berners-Lee.  She was the strategic lead in Cabinet Office for social media, the first role of its kind. Tiffany is one of the inaugural Tech City100, a TED Speaker, a tech columnist for The Drum and is regularly listed as one of the UKs Top 100 Digital Marketers. Tiffany wants to help Britain become a digital powerhouse, nurturing digital talent is what she jumps out of bed for and pursues through BIMA, Lecturer for Google’s We Are Squared, Digital Trainer for Marketing Agencies Association and a graduate of MIT for Design and Development and Education Technology.
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Transmute Worldwide


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Latest blog posts

BIMA Universities Council
By Tiffany St James, 31 Mar 2017
Structured Growth: learning from industry leaders
By Tiffany St James, 23 Mar 2017
One of the recurring themes that comes up time and time again at our BIMA Directors' Dinners is the flood of questions and peer-to-peer advice on agency growth. Whilst there are many tomes written both on and offline on this I ...
8 Brilliant Social Media Tools for Event Promotion
By Tiffany St James, 11 Mar 2013
The era of broadcast tweeting is over. With smart and engaging use of social media, you can create great audience interaction and increase uptake of your live events. Here’s how. 1. Set up event-specific digital and social channels Make ...
4 Rules That Stop Your Celebrity Social Media Campaign From Getting Banned By The ASA
By Tiffany St James, 29 Nov 2012
Do you work with celebrity brand ambassadors? After some notable bans this year, we explore best practice for involving high-profile people in social media campaigns This year, the ASA has both banned and scrutinised a number of ...

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